SleepFuel™, a sleep supplement in the form of an oral spray, wanted to position their product for ambitious go-getters, helping them leverage the powers of proper rest to empower their dreams.

In an industry where every brand sticks to soft and dreamy visuals, we built off of the company’s name to design a brand that rethinks sleeping as the key to creating an energy-fueled life.

Whereas SleepFuel™ is meant to be taken every night before sleep, SleepFuel:Focus — the company’s secondary product— is meant to be taken upon awakening. We leveraged the product’s packaging to signal sunset-to-sunrise and sunrise-to-sunset, respectively.

Launching early 2024 www.sleepfuel.co

Project made in collaboration with Combo©.