SwapWear® —previously known as CreatorJacket— creates modular jean jackets that allow people to swap the graphic panels on the jackets’ back.

They came to us during their renaming process needing help with a new visual identity that could elevate and differentiate their brand, and a new wordmark that could stand on its own without clashing against the various aesthetics the brand carries through in its graphic panels.

The final logotype accomplishes just this, with a clean look and two mirroring W's that hint towards the product’s swapping feature. The rest of the identity takes inspiration from the 80s, a peak era for denim jackets, pride and self-expression—exactly what this brand is all about.